When you buy from a chain store or online, the money leaves your community instantly. When you buy local, that same dollar circulates 3.5 times in your community. That's not just business - that's your town's future.

In this episode of Main Street Matters, Terresa Zimmerman and Peter Rose, co-owner of Chelsea Group in Wyandotte, Michigan, shares his family's 80-year retail journey and delivers an important, maybe even urgent, message about the importance of shopping local. From his grandfather's humble beginnings as a Boy Scout supplier in 1943 to today's retail challenges, Peter reveals how local businesses are the heartbeat of thriving communities and why every purchase decision matters.

What You'll Get in This Episode:- How did a single store in 1943 grow into 23 stores across Detroit, and why did they return to two stores today?- What's the story behind the women's store transformation from "The Empire Room" to "Willow Tree"? - What made Wyandotte's three menswear stores on one block work together instead of compete? - Why does Peter choose in-person service over online sales? - How has Chelsea Group managed to maintain relevance across multiple generations of shoppers and staff? - What's the "beach ball" analogy and how does it relate to local business health? - Why does buying local bring 3.5 times more impact than shopping at national chains? - What challenges do local retailers face with tariffs and staffing today? - How did Peter promote local shopping through writing and the "Love Wyandotte" initiative? - Despite modern retail challenges, what's driving the business's recent growth?Timestamps:00:00 - Introduction00:50 - The history of Chelsea Group03:04 - The transition from Boy Scout supplier to menswear06:08 - The rise and fall of the business10:19 - The impact of malls and national chains15:16 - Peter's first buying trip22:32 - The role of technology in retail28:55 - The importance of local community and Main Street35:48 - The American Independent Business Alliance44:36 - The future of local retail and challenges ahead

Featured Store:

Chelsea Group –

Chelsea Menswear and Willow Tree women’s boutique

Peter Rose – Owner

2944 Biddle, Wyandotte, MI 48192

+1.734.282.7755

https://www.chelseamenswear.com/

https://www.instagram.com/chelseamenswear

https://www.instagram.com/willowtreewyandotte/

https://www.willowtreefashions.com/

Mentions in this episode:

American Independent Business Alliance

https://amiba.net/

https://www.linkedin.com/company/american-independent-business-alliance/

Institute for Local Self-Reliance

https://ilsr.org/

https://www.linkedin.com/company/institute-for-local-self-reliance/posts/?feedView=all

Connect with Us:

Main Street Matters Podcast:

Website: www.mainstreetmatters.co

Instagram: https://www.instagram.com/mainstreetmatters1

LinkedIn: https://www.linkedin.com/company/main-street-matters

YouTube: http://www.youtube.com/@MainStreetMatters_MSM

Host - Terresa Zimmerman:

https://www.linkedin.com/in/terresachristensonzimmerman